Wednesday, August 27, 2014
Jura Brooklyn Now Available Nationwide!
Jura Brooklyn, the rule-breaking Scotch whisky created in collaboration with Brooklyn visionaries and Jura, part of the Whyte & Mackay Single Malt portfolio, is now available to retailers nationwide after an exclusive run in metropolitan New York. The distinct single malt, which launched at the end of June to borough-backed fanfare, quickly gained the attention and envy of retailers and whisky drinkers across the US. To meet demand, the brand is producing more of the Brooklyn batch for availability at select nationwide retailers and online.
BOMBAY SAPPHIRE BAR BAG
A proud collaboration between Barking Irons & Bombay Sapphire, the Bar Bag is inspired by classic gentry style of 19th Century London. This highly-limited item was modeled after antique medical kits from the age of home-visiting doctors. The Bar Bag simultaneously references the early medicinal remedies attributed to gin as well as the pride and skill that modern cocktail culture commands of its distinguished purveyors. The bag is custom fitted to house a full range of high-end bar tools (included).
Specs: Top quality soft pebbled leather exterior. Sapphire waxed-canvas interior. Stainless steel hardware.
Contains high-end bartools: Bar Spoon, Paring Knife, Juicer, Muddler, Japanese Strainer, Ice Pick, Jigger, Traditional Strainer, Shaker & Glass.
http://www.barkingirons.com/
REDHOOK BREWERY’S “OUT OF YOUR GOURD” PUMPKIN PORTER SET FOR RELEASE - Limited Edition Pumpkin Beer to Remain on Shelves Through October
Out of Your Gourd Pumpkin Porter’s dark, chestnut brown color comes from a mix of pureed pumpkin enhanced by cinnamon, nutmeg, and ginger in the whirlpool and maple syrup added during fermentation. Northern Brewer hops give this Pumpkin Porter a lightly-hopped, full-bodied, rich and roasty character – perfect as fall approaches and afternoons at the beach give way to football season Saturdays and Sundays.
CAMPARI® RELEASES LIMITED EDITION ART LABELS
Campari®, the legendary one-of-a-kind red spirit, today announced the U.S. launch of Limited Edition art labels for 2014, modern interpretations of works originally created for Campari by legendary Italian Futurism artist Fortunato Depero in the 1920’s. The trio of limited edition collectible labels arrive just in time for the holiday season and will grace 750 ml bottles at retail stores across the United States beginning in mid-October.
Thursday, July 10, 2014
PURITY® VODKA PARTNERS WITH JOEL MCHALE IN ARTISANAL BRAND’S BIGGEST CAMPAIGN TO DATE
Purity® Vodka today announced the launch of its biggest US campaign ever, “Crafted Spirits,” which features a new digital content series starring actor Joel McHale. The campaign shines a light on the world of obsessive craftsmanship, highlighting unique and accomplished craftsmen as a way to communicate Purity’s own dedication to quality in creating its award-winning taste.
“Purity® Vodka called with an opportunity to hang out with the world’s most unique craftsmen and drink on the job. So naturally I said, ‘Sign me up!’ And they replied, ‘We just did – this phone call is legally binding,” said Joel McHale.
The campaign will be first seen as a comedic, documentary style digital video series starring McHale and titled “Crafted Spirits with Joel McHale.” Executive Produced by Anthony and Joe Russo (“Captain America 2: Winter Solider”) through their Bullitt banner, it was created with Purity® Vodka to show viewers Joel McHale’s journey to discover craftsmen who do things a little differently, to create the ultimate statement of taste. This idea parallels the brand’s own Master Craftsman and Founder, Thomas Kuuttanen, who created Purity Vodka.
The first video in the “Crafted Spirits” series is being released today, and is free for those 21 and older to see at PurityVodka.com. The other two videos will be released later this year.
“For the “Crafted Spirits” series, I play a lightly fictionalized version of myself. For example, this ‘Joel McHale’ is slightly taller than I am, thanks to trick photography. He also has some free time on his hands which is very different from the real me. So I hit the road to discover the finer things in life, and – here’s the best part – score some free stuff,” added McHale.
“’Crafted Spirits’ is a natural progression in our communication strategy for an artisanal brand like Purity” said Andy Glaser, President and CEO, Purity Vodka. “We have a unique story in how we craft our vodka and create its award-winning taste. We can share this in a big and edgy way through the comedic storytelling of Joel McHale, while remaining authentic to our brand’s story of obsessive craftsmanship.”
SAILOR JERRY LAUNCHES “LIFE OUTSIDE THE LINES” CAMPAIGN
Sailor Jerry, the iconic American clothing brand and spiced rum inspired by
tattoo legend Norman ‘Sailor Jerry’ Collins, has launched a new campaign celebrating the spirit of rebellion
through an unofficial lineage of road trips, choppers, wild times and living outside the lines.
Rather than assemble a cast through traditional talent agencies, the Sailor Jerry team reached out to people
in bars and motorcycle clubs to find people who lived the spirit espoused by the brand. “We rode out into the
California desert, stayed up all night, found empty pools to skate in and filmed it on a Super 8,” explained
Creative Director, Justin Pittney. “Then we mixed it up with images inspired by our favorite cult films, found
footage and the artwork of Norman Collins. For Sailor Jerry, these things are natural. Creativity and selfexpression
are part of the brand ethos.”
Steadily building on its year on year growth, Sailor Jerry Spiced Rum increased its global volume to 931,000
cases in 2013. The brand has won numerous awards including Gold winner of The Rum Masters in 2013 &
2014 from The Spirits Business and has been recognized as one of the fastest growing spirits over the past
few years, noted for spurring the global surge in popularity of the Spiced Rum category.
For further information go to www.sailorjerryuncut.com
W. & J. GRAHAM’S TO RELEASE SPECIAL EDITION SIX GRAPES OLD VINES PORT
It has been more than a hundred years since the famous Six Grapes motif was first used on a bottle of fine Port to denominate quality levels, Six Grapes being the highest possibleclassification, reserved for wines that were deemed to be potential candidates for bottling as Vintage Ports. Now, Winemakers at W. & J. Graham’s, Charles Symington and Henry Shotton, have decided to commemorate this by bottling a small quantity of a special wine made exclusivly from the oldest vines on Graham’s five Quintas.
Across the five Graham’s estates, vineyards of old mixed vines have been preserved. The youngest of these were planted in the early 1980s, but many also date from the early 1960s and 1970s, making them frequently more than 40 years old. These beautiful, gnarled old vines produce immensely low yields of fruit, which grow in small, tight bunches with intense concentration and complexity. On average, one old vine produces about a quarter of a pound of grapes and in some years the oldest vines produce even less than this.
Over their long life, Graham’s old vines have developed deep root systems, which reach over 20 feet into the Douro’s schist soils. As a result of the very low fruit yields, the flavors and aromas have extra profundity and concentration and the wines made from these old vines express the character of Douro’s schist soils and hot, dry summers with unique power and complexity. The whole Douro region is recognized as having some of the lowest yields of any wine region in the world and Graham’s old vines produce even less than the average. 2011 and 2012 were both outstanding harvests in the Douro, during which the oldest vineyards made particularly interesting wines. In these two years the old vines across Graham’s five estates produced an average of half a ton of grapes per acre.
The Six Grapes symbol originated in the 19th century as the code that W. & J. Graham used to identify the barrels containing the very best wines made at each harvest. The presentation of this Special Edition Six Grapes Old Vines Port pays homage to the original Six Grapes label that helped make the wine famous so many years ago. This wine will only be available in very limited quantities at fine retailers this Fall with a suggested retail price of $40.
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