Sailor Jerry, the iconic American clothing brand and spiced rum inspired by
tattoo legend Norman ‘Sailor Jerry’ Collins, has launched a new campaign celebrating the spirit of rebellion
through an unofficial lineage of road trips, choppers, wild times and living outside the lines.
Rather than assemble a cast through traditional talent agencies, the Sailor Jerry team reached out to people
in bars and motorcycle clubs to find people who lived the spirit espoused by the brand. “We rode out into the
California desert, stayed up all night, found empty pools to skate in and filmed it on a Super 8,” explained
Creative Director, Justin Pittney. “Then we mixed it up with images inspired by our favorite cult films, found
footage and the artwork of Norman Collins. For Sailor Jerry, these things are natural. Creativity and selfexpression
are part of the brand ethos.”
Steadily building on its year on year growth, Sailor Jerry Spiced Rum increased its global volume to 931,000
cases in 2013. The brand has won numerous awards including Gold winner of The Rum Masters in 2013 &
2014 from The Spirits Business and has been recognized as one of the fastest growing spirits over the past
few years, noted for spurring the global surge in popularity of the Spiced Rum category.
For further information go to www.sailorjerryuncut.com
No comments:
Post a Comment