Sweet Creams.....

Make plans to join me at the first inaugural California Rum Festival on September 12th, 2015 at the Terra Gallery in San Francisco.  From spiced to sipping, the California Rum Festival presents consumers and industry trade a unique opportunity to learn and sample rum from all corners of the globe. The rum festival is divided into two sessions. The first session is scheduled from 2:30-4:30 pm and is open to industry trade professionals, while the second session will be open for the general public.  In addition to all of the great rum sampling, all guests will be able to attend educational seminars with renown guest speakers Ian Burrell, Dean Serneel, Richard Seale, Nicholas Feris, H. Jospeh Ehrmann, and more.  The California Rum Festival is produced by founder Federico J. Hernández and is sponsored by Beverage Industry News (BIN) Magazine.  See you all there!                                                                                     

Jura Brooklyn Now Available Nationwide!

Jura Brooklyn, the rule-breaking Scotch whisky created in collaboration with Brooklyn visionaries and Jura, part of the Whyte & Mackay Single Malt portfolio, is now available to retailers nationwide after an exclusive run in metropolitan New York. The distinct single malt, which launched at the end of June to borough-backed fanfare, quickly gained the attention and envy of retailers and whisky drinkers across the US. To meet demand, the brand is producing more of the Brooklyn batch for availability at select nationwide retailers and online.

BOMBAY SAPPHIRE BAR BAG

A proud collaboration between Barking Irons & Bombay Sapphire, the Bar Bag is inspired by classic gentry style of 19th Century London. This highly-limited item was modeled after antique medical kits from the age of home-visiting doctors. The Bar Bag simultaneously references the early medicinal remedies attributed to gin as well as the pride and skill that modern cocktail culture commands of its distinguished purveyors. The bag is custom fitted to house a full range of high-end bar tools (included).

Specs: Top quality soft pebbled leather exterior. Sapphire waxed-canvas interior. Stainless steel hardware.

Contains high-end bartools: Bar Spoon, Paring Knife, Juicer, Muddler, Japanese Strainer, Ice Pick, Jigger, Traditional Strainer, Shaker & Glass.

http://www.barkingirons.com/

REDHOOK BREWERY’S “OUT OF YOUR GOURD” PUMPKIN PORTER SET FOR RELEASE - Limited Edition Pumpkin Beer to Remain on Shelves Through October

Out of Your Gourd Pumpkin Porter’s dark, chestnut brown color comes from a mix of pureed pumpkin enhanced by cinnamon, nutmeg, and ginger in the whirlpool and maple syrup added during fermentation. Northern Brewer hops give this Pumpkin Porter a lightly-hopped, full-bodied, rich and roasty character – perfect as fall approaches and afternoons at the beach give way to football season Saturdays and Sundays.

CAMPARI® RELEASES LIMITED EDITION ART LABELS

Campari®, the legendary one-of-a-kind red spirit, today announced the U.S. launch of Limited Edition art labels for 2014, modern interpretations of works originally created for Campari by legendary Italian Futurism artist Fortunato Depero in the 1920’s. The trio of limited edition collectible labels arrive just in time for the holiday season and will grace 750 ml bottles at retail stores across the United States beginning in mid-October.

PURITY® VODKA PARTNERS WITH JOEL MCHALE IN ARTISANAL BRAND’S BIGGEST CAMPAIGN TO DATE

Purity® Vodka today announced the launch of its biggest US campaign ever, “Crafted Spirits,” which features a new digital content series starring actor Joel McHale.  The campaign shines a light on the world of obsessive craftsmanship, highlighting unique and accomplished craftsmen as a way to communicate Purity’s own dedication to quality in creating its award-winning taste.

 

“Purity® Vodka called with an opportunity to hang out with the world’s most unique craftsmen and drink on the job.  So naturally I said, ‘Sign me up!’ And they replied, ‘We just did – this phone call is legally binding,” said Joel McHale.  

 

The campaign will be first seen as a comedic, documentary style digital video series starring McHale and titled “Crafted Spirits with Joel McHale.” Executive Produced by Anthony and Joe Russo (“Captain America 2: Winter Solider”) through their Bullitt banner,  it was created with Purity® Vodka to show viewers Joel McHale’s journey to discover craftsmen who do things a little differently, to create the ultimate statement of taste.  This idea parallels the brand’s own Master Craftsman and Founder, Thomas Kuuttanen, who created Purity Vodka.

 

The first video in the “Crafted Spirits” series is being released today, and is free for those 21 and older to see at PurityVodka.com.  The other two videos will be released later this year.

 

“For the “Crafted Spirits” series, I play a lightly fictionalized version of myself. For example, this ‘Joel McHale’ is slightly taller than I am, thanks to trick photography.  He also has some free time on his hands which is very different from the real me. So I hit the road to discover the finer things in life, and – here’s the best part – score some free stuff,” added McHale.

 

“’Crafted Spirits’ is a natural progression in our communication strategy for an artisanal brand like Purity” said Andy Glaser, President and CEO, Purity Vodka. “We have a unique story in how we craft our vodka and create its award-winning taste. We can share this in a big and edgy way through the comedic storytelling of Joel McHale, while remaining authentic to our brand’s story of obsessive craftsmanship.”

SAILOR JERRY LAUNCHES “LIFE OUTSIDE THE LINES” CAMPAIGN

Sailor Jerry, the iconic American clothing brand and spiced rum inspired by

tattoo legend Norman ‘Sailor Jerry’ Collins, has launched a new campaign celebrating the spirit of rebellion

through an unofficial lineage of road trips, choppers, wild times and living outside the lines.

Rather than assemble a cast through traditional talent agencies, the Sailor Jerry team reached out to people

in bars and motorcycle clubs to find people who lived the spirit espoused by the brand. “We rode out into the

California desert, stayed up all night, found empty pools to skate in and filmed it on a Super 8,” explained

Creative Director, Justin Pittney. “Then we mixed it up with images inspired by our favorite cult films, found

footage and the artwork of Norman Collins. For Sailor Jerry, these things are natural. Creativity and selfexpression

are part of the brand ethos.”

Steadily building on its year on year growth, Sailor Jerry Spiced Rum increased its global volume to 931,000

cases in 2013. The brand has won numerous awards including Gold winner of The Rum Masters in 2013 &

2014 from The Spirits Business and has been recognized as one of the fastest growing spirits over the past

few years, noted for spurring the global surge in popularity of the Spiced Rum category.

For further information go to www.sailorjerryuncut.com